SMS Deliverability Guidelines

Neither your subscribers nor mobile carriers like spam messages. If you get caught by their spam filters, your phone number will be blocked and texts from it won’t be delivered anymore.

To avoid that, carefully examine the content and pay special attention to these “red-flags”:

• Overuse of capital letters
• Overuse of emoticons
• Overuse of  exclamation marks and informal words like “hey”, “pssst”, “yooo”, 
• Prices
• Spam words like “free”, “won”, “now”, “only”, “sale”
• Links processed by URL shorteners

Used properly, those things can increase your CTR, but be careful! Here are some examples of texts at risk of being marked as spam:

Get a FREE box NOW with any purchase of another box. ONLY TODAY ???
Click link below to add to cart. https://jdkshb.at/s/t3HTiL,1

Hey %%first_name%%, YOU WON!!!!!
Click here to claim your FREE t-shirt https://abcsd.at/s/r44gCC,1

Yoooo bro, GREAT BURGERs and TASTY WINE
If you wanna to learn more, simply click the link below. See you SUNDAY!!!!!
HURRY UP and get $10 coupon for BURGER BAR ???? https://dkslkdlklh.at/s/Jh_617,1

Always think about your subscribers and the value you want to deliver to them, and you will do great.

How to Use Email with ManyChat

Old but trusted, email remains the biggest direct marketing channel. While engagement with email isn’t as high as Messenger or SMS, it’s still a preferred medium for business communications for many people in the world. Don’t miss a chance to ask your subscribers for their email addresses and experiment with email Broadcasts and Automations.

You can enable email from the Dashboard section of ManyChat if you have a Pro account.

Good news for our global clients — it works worldwide!

Send Email Broadcasts

Sometimes you just have a bit more to say. Messenger and SMS are built for shorter formats — messages should only be 1 to 2 sentences. So if you have a longer announcement, important change, or just need more screen real estate for beautiful images, email can be a more effective way to send.

To send an email broadcast, just go to Broadcasting → Broadcasts, select “+ New Broadcast” and choose email from the modal window:

Build Email Automations

Just like SMS, emails can also be used to re-engage your subscribers outside the 24-hour window. It’s also much cheaper than SMS, so you may consider trying to send an email first.

To use email, just add a “Send Email” step in Flow Builder.

The big difference between email steps and SMS steps is the extra information you need to provide for an email. Specifically, email steps need a subject line and preheader text. You also have the option of adding an image to make them more visually interesting.